Prada Marfa… The West Texas store with thousands of visitors but no customers.


  • It was never open for business. 

The front door doesn’t even open!  The artists, Michael Elmgreen and Ingar Dragset, made it as a “pop architectural land art project” and since its creation in 2005, it’s taken on a life of its own.

  • It was intended never to be repaired. 

The original concept was to leave the work to crumble into the landscape, but in the last decade it has been robbed and defaced on several occasions.

  • Miuccia Prada, herself, selected the items inside from the Fall 2005 collection.
  • It is now considered a museum. 

To protect it from threatened demolition for being an illegal advertisement, it was declared a museum… even though it has only one exhibit.


  • Around back there’s a love lock wall on the fence. 

(Cliche as they are, I kind of adore them.)

  • No, it’s not 2 dimensional! 

Despite the conspiracy theories and possible aliens, its a building.  I guess a lot of people take pictures straight on from the front, so others, who haven’t seen it in person, are left wondering?  In case there is any doubt, let me put this to rest.  I’ve been there… It has 4 walls.

  • To date, the hashtag #PradaMarfa has been used on Instagram over 26,000 times.

“It’s taken on its own life. But we don’t mind – the ideas behind the work survive and hopefully make more people interested in contemporary art” – Ingar Dragset

PRADA MARFA is situated 1.4 miles northwest of Valentine, Texas, just off U.S. Highway 90, and about 26 miles northwest of the city of Marfa.

(Photos of Rachael courtesy of Kristen Collie)